New Social Media Platforms And Apps That Are Changing The Game
There are always new social media platforms and apps coming out. Check out this article to learn about new marketing trends and important apps.
A study from April 2022 says that 4.65 billion people around the world use social media. This means that 58.7% of the world's population uses social media.
On top of this, there are always new social media apps and platforms coming out that try to attract users from all over the world.
As a person in charge of social media or marketing content, this can be hard to keep up with and a bit overwhelming.
So, we made this guide to help you keep up with this year's most important social media trends and the most important new platforms and apps that are coming out.
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With top social media sites like Facebook, YouTube, WhatsApp, and Instagram having a lot of monthly users, it can be hard to switch your attention to new social media sites.
Live streaming services like Facebook Watch and YouTube Live are becoming more popular, which has helped major apps and platforms grow even more. Audio based social networking is another growing social media trend that is being added to both older and newer apps.
We've put together a list of platforms and applications that you might want to keep an eye on in the upcoming months so you can stay up to date with what's happening on social media.
With its detailed algorithms and unique ways to make content, TikTok has quickly become a major player.
In 2020 and 2021, TikTok was the U.S. social media app that grew the most quickly.
Even though it came out in 2016, it wasn't stable or ready for production until October 2021. This is when most of the bugs were finally fixed. In just a few months, the app became a huge hit.
By the end of 2021, 1 billion people around the world will have used this new app every month.
TikTok is a shortform video platform where people can make and share videos that are anywhere from 15 seconds to 10 minutes long. If you haven't heard of it, you should.
It's not unusual for someone to say, "Hey, did you see that TikTok where..." It's become a platform where content often goes viral because it's easy to understand.
Because of this, brands and influencers have used TikTok to market their products and build fan bases for their brands. This has also led to the creation of TikTok shopping, which lets users buy things without leaving the app.
Discord is the new platform that is getting people's attention when it comes to managing communities and getting people involved. Already, an amazing 150 million people use Discord every month. Users can talk to each other through voice chat, text, and screen sharing, which is similar to Zoom.
This platform is a voice-over IP (VoIP) app that is run by the community. Users can set up their own servers to talk to other people and send out their own links to the chat. Discord also lets you better control how people in your group get alerts and give them roles so that no one gets too many alerts.
Some people say that it lets you chat better than Skype or Slack.
Discord has been slowly changing from a platform for gamers to one that offers business opportunities.
One thing that marketers and brands need to know is that Discord lets you track first-party data. There are also many ways to work together and the ability to tag customers during events and chats.
Twitch is a service for live streaming that used to focus on video games and esports.
Since then, it has grown to offer all kinds of creative content.
Twitch is owned by Amazon, and many of the most influential people on the web depend on it as their main source of income. It has many ways to make money, such as through advertising and monthly subscriptions.
Twitch is another platform that brands should pay attention to because it has 140 million active users every month. To compete with Twitch, YouTube added new features like membership milestones that give users a reason to use the site.
Twitch's content includes games, music, sports, travel, food, drinks, and special events, among other things. This gives marketers a lot of ways to reach their target audience.
Brands have started working with Twitch streamers to help promote their products and share tips on their live streams.
Banner and in-video ads are another way that brands use this platform to market themselves and raise awareness of their brand.
Caffeine is a live streaming service for brands and fans of video games, sports, and entertainment. It began in 2016 and grew slowly until its prerelease in 2018.
Offset and NFL player and gamer JuJu Smith-Schuster are two famous people who like to drink coffee. This is an easy-to-use site where people can watch live shows and talk about what's going on.
On the platform, users can also watch major shows like FOX Sports, ESPN, and college sports in real time.
Supernova is a social media site that also helps people in need.
It gives 60% of the money it makes from ads to charities that users choose. The goal is to build a community that is open to everyone. One of the more recent apps, Supernova, came out in December 2021.
It is marketed as a more moral alternative to Facebook and Instagram because it uses human moderators to keep the environment positive and open to everyone. On this platform, people can choose good causes to help, such as mental health and addressing climate change.
When a user's post on the platform gets a "Like," a portion of the "Supernova Action Fund," which is paid for by ads, is given to the charity of their choice.
If giving back to the community is important to your brand, you might want to think about how you can get involved with this new way to use social media for good.
BeReal, which came out in 2020, is a pushback against content that is too carefully chosen and takes advantage of people's desire for authenticity.
A well-liked alternative to TikTok is Triller. Because it's so user-friendly, it appears to be the software that celebs choose to use to record and edit their videos. Simply capture your video, and the software will take care of the rest.
- Facebook Messenger.
By keeping up with these new platforms and apps, your brand can connect better with the communities it already has and find new ones.
They are also a great way to build brand awareness and market your brand. But always take a look to websites from media marketing experts like Hubspot, Medialicious or Webfx to stay alert to the upcoming trends in this topic.